Project – Type Hierarchy + the Grid

1  – Typographic Hierarchy (Light/Bold and Varied Scale)
We will use minimal typographic variation to express hierarchy of information. Most of the time, you don’t need a whole army of variations to make part of your text stand out – it’s often simply a matter of changing one variable, like size or weight.

The format of this exercise is a 7” x 7” square.

  • Start by sketching thumbnail-size, in your sketchbook.
  • Create an InDesign file>7″x7″, 4 pages.
  • Each page should have an outline.
    • On the bottom layer, create a 7″x7″ outline. Use the Rectangle Frame tool with NO fill & 1 point stroke.
  • Create 2 compositions using only 10-point Helvetica Neue Light and Bold type
  • Create 2 compositions that uses 24 & 10 point Helvetica Neue Light and Bold.

You may vary the leading (space between lines of type), but should probably limit yourself to two leadings that are noticeably different from each other.

Typical thumbnail sketch:

pic
thumbnail

Here is the text for this exercise:
(Note: Line breaks may be changed by you)
Henry Magaziner
The Golden Age of Ironwork
Hear-Say Readings by Contemporary Authors
Wednesday, February 4, 2009
7:00 pm
Borders
461 Park Avenue
New York, NY 10022
212.980.6785

Types of Hierarchy:

TypeHierarchy-1