Project 7: Early Letterform Project

Goal:

We will learn how to distinguish between Display type  and Text Type.
We will use letters from either the Phoenician Alphabet or the Greek Alphabet to explore the use of Symbol.  In using the same elements in different configurations, we’ll explore the use of multiple solutions to a given project.

FORMAT

  • 8 x 8 inches – in Illustrator
  • For your text or display type, use any of the 5 classic typeface families of type: Garamond, Baskerville, Bodoni, Century or Helvetica.  You may use a different typeface for each design solution.
  • This will be a 2-color project.
  • Each design must contain: symbol, display type & text type.

Process:

  1. Do the copywriting first. Select a letter from the Phoenician or Greek alphabet.
    Research the letter and write around 100 words. Your text should highlight the meaning or some aspect of the symbol.
  2. Design: Each design must contain: symbol, display type & text type. The challenge will be to find ways to incorporate 3 elements in each of your 3 different designs. Each design should be very different with an emphasis on one of the elements. Make sketches first!

Design 1 – SYMBOL
In the first comp, make the symbol the most prominent element. Prominent does not necessarily mean largest. Consider other ways to create emphasis.

Design 2 – DISPLAY TYPE
In the second comp, make the display type the most prominent element.

Design 3 – TEXT TYPE
In the third comp, make the text type, the most prominent element.

  • Although the goal is to create 3 distinct designs with different emphasis, it is possible that some of the better designs will be ambiguous as to which element dominates.
  • In each design consider the white space (open areas) as an equally important part of your design.
  • Experiment with: Letterspacing and Wordspacing; Leading, Line length.
  • Use any of the 5 classic typeface families of type:
    Garamond, Baskerville, Bodoni, Century or Helvetica. You may use a different typeface for each design solution.

Some tools we will cover in class (in Illustrator)

  • Wrap text around an object, or place within
  • Transform tools to alter at least one line
  • Create outlines to be able to alter individual characters
  • Use repetition to create a pattern of one font
  • Use values to create spatial relationships by coloring the type with various grays and textures.
  • Use transparency palette and blending modes on type

See examples here

letterform

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