Project 5: Typographic Grid

Class Exercise:

Visual Hierarchy – the typographic grid
Create a modular typographic grid
A typographic grid organizes text and images across the pages of a document. A grid can consist of a single column framed by margins, or it may have multiple columns. When you design a grid, you typically begin with vertical divisions (columns), and then add horizontal divisions.

Create a new 8 x 8 document in InDesign- Use ComK to change Units & Increments>Ruler Units> to Inches

  1. In the New Document window, use the margins field to create a grid with 1/4-inch margins all around.
    Then use the columns field to produce vertical divisions.
    When your new document appears on screen, use  guides to divide the grid again horizontally (just drag them out of the ruler!)
  2. Log onto: http://harpers.org/harpers-index/?s=dogs
  3. You will use the text from one of the Harpers Index monthly statistical listings for this exercise.
  4. Position your text within the 16 unit modular grid. You may alter line breaks in the  text and arrange the text into different paragraph formats.
  5. Text blocks and/or imagery may reside within a single module or span multiple modules. Create variations in order to see the range of possibilities within a system.
  6. Use “Pages” to create  4 pages and make four different designs on four different pages, all using the same underlying modular grid.
    You may use any of the following typefaces: Helvetica Neue, Futura, Garamond, Gil Sans
  • Page1: use 8-pt type only
  • Page2: introduce one additional size of type
  • Page3: use three sizes of type and ‘type color’ (i.e. black or bold vs. light) in one grid space
  • Page4: combine images and text in a modular grid.

Considerations
What are the relative “levels” of importance?
What should the user see first? Second? Third? and so on…

White Space. Remember sometimes less is more!
– it leads the eye
– it provides symmetry and balance through its use
– it strengthens impact of message
– it allows eye to rest between elements of activity (increases legibility)
– it is used to promote simplicity, elegance, refinement

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