Design a Poster (11×17″) for a typeface, providing the following information:
- A complete alphabet (upper and lower case, plus numerals)
- A short paragraph of its history, its designer, its unique characteristics.
- At a large scale, at least one letterform that expresses what you consider to be the typeface’s most readily identifiable quality.
- The poster will use CMYK color
- The final size will be 11 x 17” – horizontal or vertical.
Your poster should use only your chosen typeface.
Consider your sense of proportion. How is your page organized?
We will explore using 2 techniques to unify the Poster Design:
1- Continuance: Using the properties of lines to help a composition hang together
2- Proximity: Grouping text together
Pick a typeface from this list. If you have a favorite typeface or type designer, use it. You can use the entire font family. For example, if you choose Baskerville, Baskerville Italic, Bold and Bold Italic should be included.
Times New Roman
What to include
- Present the information in a clear hierarchy, with a headline, sub-headline and body copy.
Use a ‘call-out quote” if you like.
- The layout will be created in InDesign.
- The design should use the font and reflect the artistic style of the period.
- Use one or more of the Typographic Contrast principles
- Collect relevant images and texts. Your poster can include photographic images, and elements created in Illustrator in addition to typographic forms.
- Some specific typographic considerations:
Upper case vs. lower case
Your design should take into account all the principles of two dimensional design:
* positive and negative space,
* figure/ground relationships,
* structuring the space through values
*overlapping and transparency.